{"id":3131,"date":"2023-03-01T14:02:21","date_gmt":"2023-03-01T07:02:21","guid":{"rendered":"https:\/\/mhd.com.vn\/?p=3131"},"modified":"2023-03-01T14:02:21","modified_gmt":"2023-03-01T07:02:21","slug":"tham-dinh-gia-thuong-hieu-la-gi-cac-buoc-xac-dinh-gia-tri-thuong-hieu","status":"publish","type":"post","link":"https:\/\/mhd-staging.xbos.cloud\/tham-dinh-gia-thuong-hieu-la-gi-cac-buoc-xac-dinh-gia-tri-thuong-hieu\/","title":{"rendered":"Th\u1ea9m \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? C\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 c\u1ee7a doanh nghi\u1ec7p, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u song h\u00e0nh c\u00f9ng s\u1ef1 m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u00ec v\u1eady, khi th\u1ebf gi\u1edbi \u0111\u1ea7y \u1eafp s\u1ef1 l\u1ef1a ch\u1ecdn, nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ed7ng tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho c\u00f4ng ty c\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb cho c\u00e1c c\u1ed5 \u0111\u00f4ng.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-3132 aligncenter\" src=\"https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/photo_2019-04-29_13-39-00-300x214.jpg\" alt=\"\" width=\"300\" height=\"214\" srcset=\"https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/photo_2019-04-29_13-39-00-300x214.jpg 300w, https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/photo_2019-04-29_13-39-00-768x547.jpg 768w, https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/photo_2019-04-29_13-39-00.jpg 1016w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Theo nghi\u00ean c\u1ee9u c\u1ee7a t\u1ed5 ch\u1ee9c Interbrand \u0111\u00e3 r\u00fat ra k\u1ebft lu\u1eadn: trung b\u00ecnh, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n ba v\u00e0o gi\u00e1 tr\u1ecb c\u1ed5 phi\u1ebfu. \u1ede nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 n\u1eafm h\u01a1n 70% gi\u00e1 tr\u1ecb c\u1ed5 phi\u1ebfu.<\/p>\n<p>Nh\u01b0 v\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, \u0111\u00f3 l\u00e0 c\u00e2u h\u1ecfi th\u01b0\u1eddng \u00a0tr\u1ef1c c\u1ee7a nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam. Vi\u1ec7c \u0111\u1ecbnh gi\u00e1 \u0111\u00fang gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u01b0a ra nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh mang t\u00ednh quan tr\u1ecdng v\u00e0 c\u00f3 l\u1ee3i h\u01a1n cho doanh nghi\u1ec7p \u0111\u00f3.<\/p>\n<h2><strong><b>M\u1ee5c \u0111\u00edch th\u1ea9m \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u:<\/b><\/strong><\/h2>\n<p><a href=\"https:\/\/mhd-staging.xbos.cloud\/linh-vuc-hoat-dong\/\">Th\u1ea9m \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/a> nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng kh\u00e1c c\u1ee7a doanh nghi\u1ec7p:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p khi c\u1ed5 ph\u1ea7n ho\u00e1;<\/li>\n<li>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong ho\u1ea1t \u0111\u1ed9ng chia t\u00e1ch doanh nghi\u1ec7p;<\/li>\n<li>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 khi g\u00f3p v\u1ed1n kinh doanh b\u1eb1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u;<\/li>\n<li>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb trong vi\u1ec7c chuy\u1ec3n nh\u01b0\u1ee3ng quy\u1ec1n s\u1edf h\u1eefu ho\u1eb7c quy\u1ec1n s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p kh\u00e1c;<\/li>\n<li>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1c v\u1ee5 tranh ch\u1ea5p th\u01b0\u01a1ng hi\u1ec7u;<\/li>\n<li>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n;<\/li>\n<li>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb t\u0103ng tr\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c n\u0103m.<\/li>\n<\/ul>\n<h2><strong><b>C\u00e1c b\u01b0\u1edbc c\u1ea7n xem x\u00e9t \u0111\u1ec3 th\u1ea9m \u0111\u1ecbnh gi\u00e1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u:<\/b><\/strong><\/h2>\n<h3>B\u01b0\u1edbc 1 &#8211; Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng:<\/h3>\n<p>Th\u01b0\u01a1ng hi\u1ec7u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, song c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u1edf m\u1ed7i th\u1ecb tr\u01b0\u1eddng. Th\u1ecb tr\u01b0\u1eddng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ed3ng nh\u1ea5t v\u1edbi nhau theo nh\u1eefng ti\u00eau chu\u1ea9n nh\u01b0 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, k\u00eanh ph\u00e2n ph\u1ed1i, b\u1eb1ng s\u00e1ng ch\u1ebf, khu v\u1ef1c \u0111\u1ecba l\u00ed, kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi v.v\u2026 Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo m\u1ed7i ph\u00e2n kh\u00fac v\u00e0 t\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac s\u1ebd c\u1ea5u th\u00e0nh t\u1ed5ng gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-3133 aligncenter\" src=\"https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/media-300x158.jpg\" alt=\"\" width=\"300\" height=\"158\" srcset=\"https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/media-300x158.jpg 300w, https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/media-1024x538.jpg 1024w, https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/media-768x403.jpg 768w, https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/media.jpg 1440w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3>B\u01b0\u1edbc 2 &#8211; Ph\u00e2n t\u00edch t\u00e0i ch\u00ednh:<\/h3>\n<p>Ti\u1ebfp theo b\u01b0\u1edbc 1, \u1edf m\u1ed7i ph\u00e2n kh\u00fac, x\u00e1c \u0111\u1ecbnh v\u00e0 d\u1ef1 b\u00e1o doanh thu l\u1eabn thu nh\u1eadp t\u1eeb c\u00e1c t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u00f3 \u0111\u01b0\u1ee3c nh\u1edd th\u01b0\u01a1ng hi\u1ec7u. Kho\u1ea3n thu nh\u1eadp v\u00f4 h\u00ecnh b\u1eb1ng doanh thu th\u01b0\u01a1ng hi\u1ec7u tr\u1eeb \u0111i chi ph\u00ed h\u1ecdat \u0111\u1ed9ng, c\u00e1c kho\u1ea3n thu\u1ebf li\u00ean quan v\u00e0 l\u00e3i vay.<\/p>\n<h3>B\u01b0\u1edbc 3 &#8211; Ph\u00e2n t\u00edch nhu c\u1ea7u:<\/h3>\n<p>Ch\u1ec9 s\u1ed1 \u201c Vai tr\u00f2 c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u201d th\u1ec3 hi\u1ec7n ph\u1ea7n tr\u0103m \u0111\u00f3ng g\u00f3p c\u1ee7a thu nh\u1eadp v\u00f4 h\u00ecnh c\u00f3 \u0111\u01b0\u1ee3c nh\u1edd th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u1eefng nh\u00e1nh nhu c\u1ea7u kh\u00e1c nhau c\u1ee7a vi\u1ec7c kinh doanh d\u01b0\u1edbi c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u, sau \u0111\u00f3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Thu nh\u1eadp c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng ch\u1ec9 s\u1ed1 \u201cVai tr\u00f2 c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u201d nh\u00e2n v\u1edbi thu nh\u1eadp v\u00f4 h\u00ecnh.<\/p>\n<h3>B\u01b0\u1edbc 4 &#8211; Ti\u00eau chu\u1ea9n c\u1ea1nh tranh:<\/h3>\n<p>Ph\u00e2n t\u00edch nh\u1eefng th\u1ebf m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m x\u00e1c \u0111\u1ecbnh L\u00e3i su\u1ea5t kh\u1ea5u tr\u1eeb th\u01b0\u01a1ng hi\u1ec7u (l\u00e3i su\u1ea5t n\u00e0y ph\u1ea3n \u00e1nh \u0111\u1ed9 r\u1ee7i ro c\u1ee7a thu nh\u1eadp k\u1ef3 v\u1ecdng trong t\u01b0\u01a1ng lai c\u00f3 \u0111\u01b0\u1ee3c nh\u1edd th\u01b0\u01a1ng hi\u1ec7u), \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng b\u1edfi \u201c\u0110i\u1ec3m s\u1ed1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u\u201d. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 n\u00e0y, ch\u00fang ta k\u1ebft h\u1ee3p xem x\u00e9t c\u00e1c ti\u00eau chu\u1ea9n c\u1ea1nh tranh v\u00e0 t\u1eadp h\u1ee3p k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1 v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, m\u1ee9c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh, v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o, xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, h\u1ed7 tr\u1ee3, \u0111\u1ed9 ph\u1ee7 th\u1ecb tr\u01b0\u1eddng v.v\u2026<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-3134 aligncenter\" src=\"https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/gia-tri-thuong-hieu-300x171.jpg\" alt=\"\" width=\"300\" height=\"171\" srcset=\"https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/gia-tri-thuong-hieu-300x171.jpg 300w, https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/gia-tri-thuong-hieu-1024x584.jpg 1024w, https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/gia-tri-thuong-hieu-768x438.jpg 768w, https:\/\/mhd-staging.xbos.cloud\/wp-content\/uploads\/2023\/03\/gia-tri-thuong-hieu.jpg 1300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3>B\u01b0\u1edbc 5 &#8211; T\u00ednh to\u00e1n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u:<\/h3>\n<p>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 gi\u00e1 tr\u1ecb hi\u1ec7n th\u1eddi (NPV) c\u1ee7a thu nh\u1eadp d\u1ef1 \u0111o\u00e1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1edd th\u01b0\u01a1ng hi\u1ec7u, b\u1ecb kh\u1ea5u tr\u1eeb b\u1edfi T\u1ec9 l\u1ec7 kh\u1ea5u tr\u1eeb th\u01b0\u01a1ng hi\u1ec7u. K\u1ebft qu\u1ea3 NPV kh\u00f4ng ch\u1ec9 r\u00fat ra \u1edf th\u1eddi \u0111i\u1ec3m d\u1ef1 \u0111o\u00e1n m\u00e0 c\u00f2n \u1edf th\u1eddi \u0111i\u1ec3m xa h\u01a1n n\u1eefa \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng t\u1ea1o ra ngu\u1ed3n thu nh\u1eadp li\u00ean t\u1ee5c trong t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2><strong><b>C\u00f4ng ty th\u1ea9m \u0111\u1ecbnh t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh uy t\u00edn?<\/b><\/strong><\/h2>\n<p>Th\u1ea9m \u0111\u1ecbnh gi\u00e1 MHD th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u1ea9m \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p uy t\u00edn. V\u1edbi \u0111\u1ed9i ng\u0169 th\u1ea9m \u0111\u1ecbnh vi\u00ean c\u00f3 kinh nghi\u1ec7m, chuy\u00ean m\u00f4n s\u00e2u, uy t\u00edn, trong l\u0129nh v\u1ef1c th\u1ea9m \u0111\u1ecbnh gi\u00e1 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh. Ch\u00fang t\u00f4i lu\u00f4n cam k\u1ebft s\u1ebd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng d\u1ecbch v\u1ee5 th\u1ea9m \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t. G\u1ecdi ngay Hotline (028) 3515 3516 \u0111\u1ec3 MHD \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 c\u1ee7a doanh nghi\u1ec7p, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u song h\u00e0nh c\u00f9ng s\u1ef1 m\u1edf r\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u00ec v\u1eady, khi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41,2],"tags":[],"class_list":["post-3131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem-kien-thuc","category-tin-tuc-su-kien"],"acf":[],"_links":{"self":[{"href":"https:\/\/mhd-staging.xbos.cloud\/wp-json\/wp\/v2\/posts\/3131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mhd-staging.xbos.cloud\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mhd-staging.xbos.cloud\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mhd-staging.xbos.cloud\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mhd-staging.xbos.cloud\/wp-json\/wp\/v2\/comments?post=3131"}],"version-history":[{"count":0,"href":"https:\/\/mhd-staging.xbos.cloud\/wp-json\/wp\/v2\/posts\/3131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mhd-staging.xbos.cloud\/wp-json\/wp\/v2\/media\/3134"}],"wp:attachment":[{"href":"https:\/\/mhd-staging.xbos.cloud\/wp-json\/wp\/v2\/media?parent=3131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mhd-staging.xbos.cloud\/wp-json\/wp\/v2\/categories?post=3131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mhd-staging.xbos.cloud\/wp-json\/wp\/v2\/tags?post=3131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}